Brief: An illustrated campaign for a brand that does not do illustrations

Insight: Love knows no boundaries, This campaign celebrates love when it gets difficult. A method for which Cadbury is well-known.

Idea: Since illustrations are generally a softer perception when communicating visually, if gives us a chance to go bolder with the idea and cover 'love' as an inclusive concept to appeal to the newer generation that is progressing rapidly with it's tolerance and beliefs.