Formula 1: 75 years of racing
Interaction Design
f1-sector-75.com
A brand recap campaign inspired by Spotify Wrapped
Formula 1 completed 75 years of racing this year.
It gives them the perfect moment to recap a legacy and remind the world for what it represents. A moment to take us through some of the greatest moments in the history of motorsport.
The idea is to "show-off" the highlights. Sector 75 goes all over the media to:
Create nostalgia amongst the Motorheads
Attract more people to join the family of F1 by creating aspirational hooks.
Dánke